LOLANE
EMPOWERING
Your LIVELINESS

LOLANE “Empowering Your Liveliness” LOLANE is professional hair brand with a complete range of hair products to meet the needs of clients who enjoy following hair fashion trends. Furthermore, our long history has been broadly trusted for more than 30 years. Besides offering products for basic hair care, LOLANE will never stop researching and developing newer formulas that make great differences. With this reason, we have been guaranteed by ISO9001 and GMP and had more than 1,000 staff to take care of local distribution and export to more than 30 countries worldwide. We still give cordial welcome to new personnel with power, drive and imaginative creation to become a part of us and give beauty full of liveliness to people worldwide with professionalism.

We offer a full range of products
to respond towards clients’ needs

Nourishment

Basic products for basic hair cares. Contained natural ingredients and manufactured through new technology.

Evolution

Emphasize on colorful transformation of hair and change hair structure

Inspiration

Respond towards hairstyling with enhanced personalities

LOLANE is ready to inspire
“liveliness” for your everyday’s life.

Independent

Have freedom in initiating and always daring to discover new things that are colorful and lively.

Considerate

Be creative and lively with regards towards target groups and every important customer.

Adventurous

Inspire target groups and customers to have experiences with new innovations.

Generous

Be consultative and can advise things on technologies and beauty to customers.

Encouraging

Support target customers to have liveliness all times.
44
YEAR
LOLANE
Milestones & Grand Achievements

1980

1980

Popular products;

1987

After the establishment of Sereechai Beauty Store in year 1980 as the first store distributing full range of beauty products, then the founder started to manufacture “LOLANE” in year 1987.

1989

Officially launched LOLANE brand under the operation of S.C. Sereechai Beauty Co.,Ltd.

1990

1994

Built 2-story factory named S.C. Artistry Co.,Ltd. with area 2,060 SQM to manufacture LOLNE products

1990-1996

The first who stared HEAD ZONE activity in shopping mall such as Metro, PATA. Launched signature products which are still very popular today;

2000

2001

Factory expanded to 4,112 SQM by adding 3-storey factory with 2,500 SQM.

2002

Added area 1,064 SQM the total factory’s area was 5,196 SQM.

2003

Established 3,620 SQM warehouse which could store 3,000 pallets

2003

  • LOLANE logo first changed
  • Change the packaging of signature product, Lolane Natura Hair Treatment

2007

Natura Treatment advertisement won the Bronze Award from Ad.FEST 2007

2009-2012

Launched new LOLANE logo with new product series:

  • PIXXEL for professional users and salons
  • NATURE CODE 100% natural grey coverage products.
  • INTENSE CARE for deeper nourishment with Keratin protein and new technology “Keratin Matching Intelligent”

2010

2013-2016

Awarded from

  • Reader’s Digest Trusted Brand 2013
  • CLEO Beauty Hall of Fame 2014 The Best Hair Styling Products
  • Marie Claire Best Beauty 2014: Hyaluronic Serum & Pixel Detoxifier Hair and Scalp
  • Marie Claire Best Beauty 2016: Intense Care Detox Expert

2015

Established new warehouse with 9,600 SQM area,

2017

  • Dichan Best Tested Hair Award in category of Best in Salon Hair Treatment : Detoxifier Balancing Creambath.
  • Now, expert to more than 34 countries worldwide.

2018-2023

  • Lolane Natura claims as No.1 best-selling hair treatment in Thailand
  • The No.1 best-selling treatment in Thailand, as calculated by LOLANE’s market share in part, is based on monthly retail sales data reported by NielsenIQ for intensive hair treatment products from 1 Jan 2018 to June 30 2023 in Thailand (Copyright 2022 The NielsenIQ Company).

2020

2022

Lolane was nominated one of the finalists in the “Best Brand Performance on Social Media” category for Personal Care in the 11th Thailand Social Awards – Y2022

Lolane promises to continuously drive, develop, and innovate under the concept of “Beautiful Hair, Beautiful Life” to meet the diverse needs of consumers of all ages. We are also committed to penetrating the digital market and presenting various media through online platforms to win the hearts of all our consumers.

2022

  • Best Hair Coverage from Natural Ingredients: Lolane Nature Code Color Shampoo
  • Lolane Nature Code wins CLEO Beauty Hall of Fame 2022 – from CLEO Magazine Online

2022

2024

We are
PROUDLY PRESENT
Our Own SUB-BRANDS